After 8 years of marginal upkeep, our client found its analytics platform crufty and slow. They reached out to Fjord for help. Their ask was two-fold. For the near term, they wanted us to redesign the product interface to drive greater adoption and use. For the long term, they wanted us to create a product strategy to drive the platform's future development, ensuring its ongoing relevance.
I served as the UX deslgn lead with respect to product re-design — responsible for activities and outputs across discovery, definition and design. Engagement took shape across 14 weeks, with the first 4 weeks focused on discovery and definition. Design took shape across 5 sprints over 10 weeks.
I had the support of a project manager and a UI design lead who helped shape the design system governing the interface. We also had the help of an additional product designer who helped with production.
In the face of competition from online retailers, traditional retailers have invested in analytics to drive better decision making with regard to determining with what to stock, and how to sell and promote products.
• Primary Research
• Interaction Model Definition
• Design System Creation
• Content Architecture
• Interface Design
• Software Prototype
UI Design Lead