Key executives wanted to mature the organization with a sustainable approach to generating additional product ideas to bring to market, and ways to improve the service experience for customers and advisors relating to their retirement investments business.
Fjord was brought on to establish a point of focus for their innovation efforts, and help develop a backlog of concept ideas for validation and realization. The project took shape over 3 phases — led by a strategy lead. A team of 3 designers each took a slightly different role. I was primarily responsible for inputs and activities relating to concept ideation and synthesis, as well as lending support to discovery.
Following a major organizational restructuring, a US based financial services provider engaged in a product development effort resulting in the creation of a few successful breakthrough new offerings.
• Secondary Research
• User Personas
• Concept Ideation
• Concept Backlog
• Product and Service Concept Writeups
Service Designers (2)
• Primary Research
• Workshop Facilitation